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We were honored to create the visual design for a new Colorado flavor — the first craft beer in Brazil. In this project, Ribeirão Lager honors its hometown: Ribeirão Preto. We chose to bring direct references from the city, such as the extensive use of the color blue, which represents the Pardo River and the flag of Ribeirão Preto. The bear’s paw toasts with the classic imperial palm trees that are part of the city’s scenery and there is also a hint of oranges that is part of the beer’s composition.

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Known for developing and transforming design strategically for large startup companies, Colletivo Design works with branding, graphic and digital design, illustration, packaging, signage, digital facilities for advertising, film, music and entertainment in almost 15 years of history.

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