PT EN
Close search
Search

Pinguin FutGames

The Young & Rubican agency hired us to create an engagement and promotion campaign in physical stores, as part of the World Cup campaign for Pontofrio in 2018. 

 

We created four mini web games for mobile: Craque de Bola, Where’s the Pin? (inspired by the famous book game Where is Wally? where Pontofrio’s mascot, the Pin – penguin, could be found along with other products of the brand, in 3 phases during his trip: from Vila das Neves, passing through England until arriving Russia), Chute Certo (a quiz on football facts and trivia) and Álbum do Pin (which contained hidden tags in physical stores for consumers to complete the virtual album on the site). 

 

All games added up to a centralized ranking that awarded first place with a combo of Pontofrio products for gamers, comprising a 4K HDR TV, an Xbox One 4K console and a sound bar.

Services

Share this project!
Share this project!

About Us

In more than 19 years of history, we have been recognized for strategically developing and transforming design. We work with branding, graphic design, digital design, illustration, packaging and signage, as well as digital installations for advertising, film, music and entertainment.

The Studio

Let`s talk